A few weeks ago we exhibited in Las Vegas at the Dance Retailer News Expo 2009. It’s an annual exhibition for both retailers and manufacturers and a perfect opportunity to showcase our new product lines.
Attendance was down this year, possibly because of the economy, but our booth was busier than ever. Why? Personally, I think it was because of our newly designed ClassWear line.
You see, last year, we did an intensive evaluation of that product line in the third and fourth quarter and totally revamped it.
We took our ClassWear product line and we matched it up against every other single company that has a comparable value program.
We analyzed fabrics, we compared stretch and durability, we evaluated stitching and in the end, we tore those pieces apart to find out who had the best washability, pattern & fabric quality. I mean we really critiqued every aspect of our product specs.
And then, we beat them! Without changing our price, we made serious improvements.
The end product is a line of leotards that fit better, are more resilient, hold their shape better and are still made from top quality fabric.
We launched those changes at the show and I think it had a huge impact on the audience response to our booth. People seemed genuinely excited about what we were up to. We’re not the cheapest dancewear line in the market, but we’re competitively priced and we have a superior product. Dance retailers recognize that.
Now the challenge is to come up with something even better for the Dance Retailer News Expo 2010!
