What’s up with the pricing on women’s swimwear? Take a bikini, for example, there’s a relatively small amount of fabric in there, no excessive detail in the sewing and yet these things sell for about $100 to $200 and even higher once you get into the designer brands…. We don’t do that.
Some think we just produce apparel for dancers, gymnasts and a few other performance styles. But, I like to think we do a little more than that. Let me explain…
When my sister-in-law Emily Wilson first started designing dancewear leotards and body wear, she was focused on getting a precise fit that actually moved with a dancer and performed. She spent months perfecting the fit….
Why we strive for a balance between what’s hitting the runways of New York or L.A. and what actually has appeal on the dance stages and studios of St. Louis or Columbus…
We have updated the fit of our Bermuda shorts. The waist and hips have been made smaller so the style stays in place in all fabrics and under dance conditions!
This change was brought about after excellent feedback from our customers and our sales force.
Keep the comments coming!
We had a client call yesterday, letting us know that the fit on one of our better selling dancewear styles wasn’t meeting their needs… In less than 24 hours, that customer feedback has gone from a single phone call to a full evaluation of the pattern.
