I’m going to hear about this one I’m sure, but what’s up with the pricing on women’s swimwear? Take a bikini, for example, there’s a relatively small amount of fabric in there, no excessive detail in the sewing and yet these things sell for about $100 to $200 and even higher once you get into the designer brands. That’s wild.
We don’t do that. Yes, we sell premium dancewear, but we also do our best to keep our prices in line. You see, typically with any product, you can get three things – quality, price and/or service. Usually, you have to sacrifice one to get the other two or, in the case of real bargain hunters, you have to sacrifice both quality and service to get a low price.
At MotionWear, we focus predominantly on service and quality and we put the price where we need the price to be in order to be a viable business. We focus the bulk of our efforts on ensuring we have premium fabrics, a premium design and a premium product that customers are receiving on time and with the highest level of customer service possible. But, we also make sure our prices are reasonable. We call this equation VALUE – getting what you pay for.
Of course, we’re not bikini designers, we sell true premium dance apparel, but we don’t just add an extra $50 to the price tag for the sake of it.
